With so many mediums to advertise on today it is becoming harder than ever to keep a brand consistent. As a marketer, you are well aware that consistency is a key factor in delivering a trusted brand. Because TreBrand specializes in audio branding we are acutely aware of how to keep sound properties consistent across multiple platforms.
North Star Windows and Doors - Radio Spot
This radio spot help promote a lead generating sweepstakes for North Star Windows and Doors. The company is all about perfection and expected nothing less in their advertising.
Based on previous advertising that North Star Windows had created, TreBrand produced radio music that was consistent with the brand. We also provided an extensive talent search to optimize the voice over for maximum retension of the message. In the end, 21% of contest entries came from the radio advertising.