If your company could build a table what would it look like? Unless you build tables this is an important question about your brand. This question was posed to Paul Fulberg in his book Sonic Branding: An Introduction(Amazon Affiliate). If you are involved in marketing answering this question will give you insight into how your brand is perceived by the public.
I’m going to use the example provided in Sonic Branding. If BMW were to build a table what would it look like? Most of us will agree that it would contain lots of carbon fiber and nice curves.
But, why is this important?
Well, if your brand is consistent across all of its communications and touch points it really doesn’t matter what you build, people will know what they are getting from you when they purchase your product.
Take a moment today and ask yourself what your table would look like.