An audio logo is the most recognizable part of an effective audio brand. It is useful for any company that wishes to be heard apart from all of the clutter.
An audio logo is a sound bite that is about five seconds long. It is usually played with a visual logo accompanying. Most likely you will here it at the beginning or the end of a commercial advertisement. But, it also has many other uses. Just like its visual partner it can be used as a glue for the brand. It will help unify any sonic property that a brand owns.
Today I’m going to show you what I think is the top 10 audio logos. Enjoy!
Intel inside has been one of the most successful brand building exercises. Having an audio logo just makes it that much sweeter.
I feel that every business needs to create ideas on a continual basis. Your business will not survive with a “silver bullet”, whatever that is.
Being creative is not something you are born with, although some people are naturally skilled at the task. Creating ideas can be learned, however, you need to practice. Below I have listed a few of my favorite books on creativity.
Thinkertoys – Michael Michalko
Dubbed the handbook of creativity, Michael Michalko gives you step by step instructions on how to create ideas. A good majority of the tasks are game like activities. Overall you’ll have a lot of fun creating ideas that make a difference for your business.
From the creator of the Eureka! Ranch, Doug Hall tells it all in this book. The first half delves into how to create a winning marketing message. The second half of the book gives you discrete methods on how to become a “Capitalist Creator”.
Uncertainty is a great book for the entrepreneur. It’s all about creating habits that will help you to master the fear that stops you from creating pursuing amazing ideas. A good dose of this will boost your ability to handle uncertainty.
Every week we’ll post a song that sticks in our head – a sticky song.
The week is a public service announcement that aired in Canada during the 80′s and 90′s. The main message is not to put random things in your mouth. Directed at a young audience the music is catchy even for adults to sing.
In a recent TV advertisement (seen above) by Nestlé Purina, sound is used to make a direct pitch to dogs. This might seem counter intuitive because dogs don’t buy food. But, in the highly competitive market of pet food it’s a smart way to break through the clutter.
Because pet owners are reluctant to change brands once they find one that works it’s a challenge to get people to convert. The idea here is to get dogs to react to the commercial. In doing so the pet owners may subconsciously remember that when the purchase Fido’s dinner.
To attract the target animal the commercial uses sounds that only dogs can hear. The Beneful ad features a “squeak” that is similar to the sound of a dog toy, a high-frequency tone, similar to a dog whistle, which humans can barely hear, and a soft, high-pitched “ping” which can be heard by dogs and people.
So far the commercial has only been displayed in Germany and is soon to hit Austria. However, according to the Toronto Star Nestlé Purina has no plans to launch the commercial in Canada this year but it may consider it in 2012.