Today is the day the monsters come out. It’s also the only day which your parents encourage you to take candy from a stranger.
This week a special treat from us. Sticky songs is a few days early. Of course, it Halloween approved.
Happy Halloween from TreBrand.
Every week I’ll post a song, sound or advertisement that I just can’t get out of my head – a sticky song.
This one goes back to the 1980s, but is just as popular now as it was then. Who would have thought five notes could be so memorable?
Want more audio logos? Check out the top 10 audio logos.
An audio logo is the most recognizable part of an effective audio brand. It is useful for any company that wishes to be heard apart from all of the clutter.
An audio logo is a sound bite that is about five seconds long. It is usually played with a visual logo accompanying. Most likely you will here it at the beginning or the end of a commercial advertisement. But, it also has many other uses. Just like its visual partner it can be used as a glue for the brand. It will help unify any sonic property that a brand owns.
Today I’m going to show you what I think is the top 10 audio logos. Enjoy!
Intel inside has been one of the most successful brand building exercises. Having an audio logo just makes it that much sweeter.
The iconic three note chime is synonymous with this media company. Learn about the history of the NBC chimes.
I’m lovin’ this audio logo.
Although this one brakes the mold of a traditional audio logo it is highly associated with the company.
Nothing is more powerful than a roar…except maybe a crying baby.
Sadly this brand has met some tough competition as of late. The yodle will forever be stuck in my head.
Nokia recently crowd sourced a new audio logo, but the classic sound will no doubt be remembered.
It’s a strong reason why life is good.
No movie is complete without it.
It’s like heaven from the skies. Luxury at its best.
If you want to hear my favorite audio logo you’ll have to take a look at last week’s sticky song.
Every week I’ll post a song or sound that just sticks in your mind – a sticky song.
Media companies have been known to have excellent audio logos. Most famous would have to be THX or NBC chimes.
My personal favorite is this one from Dreamworks.
Enjoy!
I feel that every business needs to create ideas on a continual basis. Your business will not survive with a “silver bullet”, whatever that is.
Being creative is not something you are born with, although some people are naturally skilled at the task. Creating ideas can be learned, however, you need to practice. Below I have listed a few of my favorite books on creativity.
Dubbed the handbook of creativity, Michael Michalko gives you step by step instructions on how to create ideas. A good majority of the tasks are game like activities. Overall you’ll have a lot of fun creating ideas that make a difference for your business.
Michael Michalko’s web site: Go now
From the creator of the Eureka! Ranch, Doug Hall tells it all in this book. The first half delves into how to create a winning marketing message. The second half of the book gives you discrete methods on how to become a “Capitalist Creator”.
Doug Hall’s web site: Go now
Uncertainty is a great book for the entrepreneur. It’s all about creating habits that will help you to master the fear that stops you from creating pursuing amazing ideas. A good dose of this will boost your ability to handle uncertainty.
Uncertainty web site: Go now
Do you have a favorite book about creativity? Let me know in the comments below.
Every week we’ll post a song, jingle or audio logo that we just can’t get out of our head – a sticky song.
Without snap, crackle and pop my cereal would not be the same. Enjoy!
Every week we’ll post a song that sticks in our head – a sticky song.
The week is a public service announcement that aired in Canada during the 80′s and 90′s. The main message is not to put random things in your mouth. Directed at a young audience the music is catchy even for adults to sing.
Ivan Pavlov would be proud to watch this commercial.
In a recent TV advertisement (seen above) by Nestlé Purina, sound is used to make a direct pitch to dogs. This might seem counter intuitive because dogs don’t buy food. But, in the highly competitive market of pet food it’s a smart way to break through the clutter.
Because pet owners are reluctant to change brands once they find one that works it’s a challenge to get people to convert. The idea here is to get dogs to react to the commercial. In doing so the pet owners may subconsciously remember that when the purchase Fido’s dinner.
To attract the target animal the commercial uses sounds that only dogs can hear. The Beneful ad features a “squeak” that is similar to the sound of a dog toy, a high-frequency tone, similar to a dog whistle, which humans can barely hear, and a soft, high-pitched “ping” which can be heard by dogs and people.
So far the commercial has only been displayed in Germany and is soon to hit Austria. However, according to the Toronto Star Nestlé Purina has no plans to launch the commercial in Canada this year but it may consider it in 2012.
Does this mean audio branding is for dogs too?