An Audio Branding Blog By TreBrand

Every Friday I’ll post a tune that we can’t get out of head.

With Christmas just around the corner I thought you’d enjoy this treat from the king himself.

Have a happy and safe holiday from all of us at TreBrand.

Picking a tagline for your brand is tricky. You want it to mean something for your brand. It needs to memorable, so 7 or less words. It should also relate to your brand in a significant way.

Below, in no particular order, I have listed 51 of the best brand taglines and the brand it is associated with.

51 Best Brand Taglines

1. Coke – Open happiness.
2. Disney – The happiest place on earth.
3. Avis – We try harder.
4. Nike – Just do it.
5. Capital One – What’s in your wallet?
6. US Postal Service – We deliver.
7. Kentucky Fried Chicken – Finger Lickin’ Good.
8. Budweiser – The king of beers.
9. California Milk Processor Board – Got Milk?
10. Gatorade – Is it in you?
11. L’oreal – Because I’m worth it.
12. Staples – That was easy.
13. McDonald’s – I’m lovin’ it.
14. Sony – Make believe.
15. Burger King – Have it your way.
16. Volkswagen – Think small.
17. MasterCard – There are some things money can’t buy, for everything else there’s MasterCard.
18. Bounty – The quicker picker-upper.
19. Federal Express – When it absolutely, positively has to be there overnight.
20. Yellow Pages – Let your fingers do the walking.
21. American Express – Don’t leave home without it.
22. Apple – Think Different.
23. AT&T – Reach out and touch someone.
24. Telus – The future is friendly.
25. BMW – The Ultimate Driving Machine
26. Campbell’s Soup – M’m! M’m! Good!
27. Charmin – Please don’t squeeze the Charmin.
28. Citibank – The Citi never sleeps.
29. Clairol – Does she or doesn’t she?
30. Wendy’s – Where’s the beef?
31. Wheaties – The Breakfast of champions
32. WINN Radio, New York – You give us 22 minutes, we’ll give you the world.
33. Hallmark – When you care enough to send the very best
34. John Deere – Nothing runs like a Deere
35. IBM – I think, therefore IBM.
36. Rice Krispies – Snap! Crackle! Pop!
37. Lay’s – Betcha can’t eat just one.
38. Coke – Open Happiness
39. Kit-Kat – Have a break. Have a Kit-Kat.
40. Maxwell House – Good to the last drop.
41. Morton Salt – When it rains, it pours!
42. M&Ms – The milk chocolate melts in your mouth, not in your hand.
43. New York – I love New York.
44. Meow Mix – Tastes so good cats ask for it by name.
45. 7 Up – The Uncola.
46. DeBeers – A Diamond is Forever.
47. Molson Canadian – I am Canadian
48. Verizon Mobile – Can you hear me now?
49. Timex – It takes a licking and keeps on ticking.
50. Yahoo! – Do you…Yahoo!?
51. Heineken – Heineken refreshes the parts other beers cannot reach.

Of course this is just a short list of the many creative slogans that are in the wild. Post a comment of your favorite slogan.

Every week I’ll post a song, jingle or audio logo that you just can’t get out of your head.

Here’s another classic TV theme. It’s hard to believe The Simpsons is still running strong.

It’s that time of year again where we do our annual ritual of buying stuff for others. If you are a retailer this is your chance to make the whole year worth it.

This weekend I spent some time shopping at the Toronto Eatons Center. It’s huge, but nothing like the mall of America. One thing that did catch me was sensory overload. The sights, smells, sounds and touch were all there for the taking.

Retail marketing is a tough job. The competition is fierce. The brands who are getting it right are the ones who have their sensory branding planned. It’s important for your brand to stand out. Consistency is a big key to that. When all five of your senses align magic happens – you’ll trust me. As a marketer you understand that trust is a component of sales.

If you are a small business look, feel, smell and listen to your store/office. Does it fit your brand? Will in engage your clients, employees and other visitors?

Every week on the TreBrand blog I’ll post a song or piece of audio that we can’t get out of our head – a sticky song.

With the basketball lockout finished a shortened season is just around the corner. In preparation for this Nike is fast on the heels of a new ad campaign. Check out this video featuring Kevin Durant and the music stylings of Sam Cooke.

Every week I’ll post a song that we just can’t get out of our head – a sticky song.

This song is right on brand and is a true testament to audio branding. I only hope Foxwoods owns this property.

A few weeks ago I had the opportunity to attend the Audio Branding Congress at Columbia University in New York. One of the main subjects we discussed was what is audio branding?

Audio branding is a process that helps improve user experiences, provides a connection to a brand and its sound.

Music has long been connected with story telling and that is where audio branding specialists like to start – with the brand story. However, this field of marketing goes further. It seeks to find the brand voice, literally. Is the voice female? Male? Young or old?

Audio branding helps brands express themselves like never before. Mostly, audio branding is there to improve the experience of the user. It can be used for way-finding, pumping up the excitement of and event or helping a patient relax during an exam.

More importantly because music and sound is an international language marketers must be consciously aware of the sound they make.

Simply what I’d like you to do is be aware of the sound around you and how it makes you react.