Every week on the TreBrand blog I’ll post one of the most memorable commercial jingles – a sticky song.
Here’s a song written by Steve Karmen who in my opinion is a legendary jingle writer.
This buds for you.
Archive for March 2012
Music is a big part of our daily lives. We carry it around with us, let it fire us up before the big game and we make it a large part of many traditional ceremonies. However, one of the most prominent roles that music plays today is in entertainment, movies, TV, radio, but more specifically in advertisements.
Apple has been at the forefront of many musical commercial successes in the last decade. But, if you’ve been paying attention you would be able to notice that most major brands use music in their advertisements. It’s not because of the money, at least not on the expense side. It’s about music’s role in advertising.
You see music has the power to change moods, entertain and even help you recall your product when you reach the store. However, when coupled with picture in a congruent way music will work double time. It is this insight that brands must make sure that music in their advertisements match what their brand stands for.
I’ll leave you with a quote from Steve Karmen (composer of many classic jingles) “You don’t hum the announcer”.
Every week I’ll post a sticky song. What’s a sticky song? It’s a piece of music we just can get out of our head. You’ve been warned.
Every once in a while we find brands who knock our audio branding socks off. This is one of those brands.
A while back Coca-Cola put together a wonderful video to celebrate their 125th anniversary. In doing this they also created some great music to boot. Have a listen you should recognize a familiar five note melody.
With the recent success of the Kony 2012 video you might be wondering how your brand can go ‘viral’.
The problem with trying to go viral is that it usually doesn’t work when you try. In the case of Kony 2012 it was a well scripted story and it centered on an idea that most of us care about – the safety of children. However, this is problem number 1 with most ‘viral’ videos we generally don’t care about brands but we do care about the stories they tell.
Our challenge as marketers is to find something people care about and then create a story that is memorable.
Every once in a while TreBrand likes to do Public Service Announcements for messages we feel are important to share. We particularly like when a group of 12 year olds have created the PSA.
It was an amazing project to work on and we are proud of the work the kids have put into developing this short film that was presented at the Museum of Modern Art in New York.
Every week I’ll post a sticky song, a song that gets stuck in your head.
Can you imaging what a day filled with glass would be like? Check out the video and listen to the cool soundtrack.
Have you ever tried to pick the fastest line at the grocery store only to find out that you picked the wrong line? I had this happen to me this weekend but it didn’t have to be that way.
Essentially, the delay in my line was because of a price problem with a bag of peaches. Happens all the time, right?
The story goes like this. the cashier calls the produce section to get the price which we found was $1.99. Yup, one twoonie. This took all of about five minutes. No big deal except the other lines is flying right now.
The problem occurred when the cashier tried to input the product. No go, can’t find the product listed at that price. Okay, so we need to override the price in the system. Ah, but we need a manger to do that! Another three or four minutes.
I understand that $2 is a chunk of change when multiplied by thousands but I truly believe that those who work for you will generally try to do good for the company. Given the right training and power they will make good decisions. So, Mangers, CEOs and big cigars please give your line people some power and the training to use it wisely. Your customers will be happier for it.
Another great use of music from the Cannes Lions reel.
Happy listening!