Sometimes the best music for your commercial is pre-composed music. You will have to license the music but if you can own it then that makes a good strategic use of music.
Here’s an example from the 1980s that Michelob used.
Steve Winwood = Talking Back to the Night
Then here’s the actual commercial it was used.
Are you looking for innovation in your company? Looking to take your business to the next level? If so, risk will play a large part in your success so get used to it.
Jim Collins who has written many great books about successful businesses. Of the bunch my favourites is Built to Last. One of the chapters talks about creating Big Hairy Audacious Goals or BHAG(s) for short. The point of a BHAG is to get your company/department maybe even yourself to move in a forward direction. One of the other sides of the BHAG mindset is to forget about risk.
In one example, Boeing risked everything to create the now famous 747. Sure we know it succeeded now but I’m positive those who were working in the company at the time had no idea if the company would survive, however, the BHAG was so important, from the gut, that Boeing staffers did everything possible to make the project a success.
Imagine putting every ounce of effort into something. What would happen?
Forget the risk. If you believe in it – go for it.
Every week we’ll post the best in audio branding.
JYSK is a Danish company who traditionally sold beds and bedding accessories. Back in the 1990s they introduced an audio logo that was loosely based on a traditional song sung by Danish people. The sonic tagline used in this commercial doesn’t have international meaning but it is easily recognized by anyone and is a great source of pride for the company. As we’ve always believed music is an international language and this is a great example.
Enjoy the weekend!
This weekend we had the chance to visit our friends from Ryerson University who have developed the Emoti-Chair.
What is the Emoti-Chair?
Well, it’s part back massager and part communication tool. It was originally designed to help deaf and hard of hearing persons to feel and thus hear films. You can find out more about the Emoti-Chair by visiting the Center for Learning Technologies site.
I encourage you to get involved in any type of research that matters to you. Get out there folks and do something awesome.
Lets all go for gold this year.
Check out this Olympic themed Sticky Song.
As an audio branding expert I get to see many businesses using music to benefit their business, however, I also get to see many who are not making full use of their brand. Today I want to share a few simple ways you can start using sound and music to grow your business.
Special Note: The information I’m providing here is part of a special report that TreBrand will be releasing for free very soon. If you’d like be the first to know about the release sign up for our newsletter by filling in the form to the right.
For most people we tend to move at the speed at which music is playing. So, if we hear fast music then we will move faster. The opposite happens when we hear slow music. This concept is most useful for restaurants because it allows us to control table turnovers. This works because during a high margin period we may want to turn tables over quickly and fast music will help you do just that.
Another concept is the loudness of music. Generally as we get older we tend to like quitter music. For the younger generation loud music is where it’s at. The reason this is important is because as shoppers we tend to purchase more when we like our surroundings. This is why when you go to a retail store that caters to a younger demographic you will hear loud music.
And finally the last concept is genre. As I mentioned before we tend to buy more stuff when we like what’s around us. Sound and music have a way of putting us in a physical location and genre is just a vehicle to get us there. The most applicable genre for a high end store is classical music. This helps people to feel that they are among royalty. As well, studies have also shown that we tend to purchase products at a higher price when classical music is playing.
Combining these three ideas and more can be tricky but if done correctly you’ll see a boost in the performance of your business. If you’d like to learn more about our free report that we’ll be releasing soon click here and join our E-zine.
Do they make flying cars yet?
Every week we’ll post one of our favourite uses of sound in an advertisement. We call them sticky songs but you might call it the damn song stuck in my head.
Over the years there have been many advertising campaigns that have come and gone. We thought it would be fun this week to look at some of the campaigns that have stood the test of time. Below are our favourite marketing campaigns that have been around for at least two years.
What have been some of your favourite long lasting commercials?
MasterCard “Priceless”
Budweiser “This Bud’s For You”
Progressive Insurance “Flo”
Capital One “What’s In Your Wallet”
Wiser’s Canadian Whiskey “The Wiserhood”
Energizer “They Keep Going”
We’re not sure if this is directed by Quentin Tarantino but you’d better pay your bills!