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Dec 11

51 All-time Best Brand Taglines

Picking a tagline for your brand is tricky. You want it to mean something for your brand. It needs to memorable, so 7 or less words. It should also relate to your brand in a significant way.

Below, in no particular order, I have listed 51 of the best brand taglines and the brand it is associated with.

51 Best Brand Taglines

  1. Coke – Open happiness.
  2. Disney – The happiest place on earth.
  3. Avis – We try harder.
  4. Nike – Just do it.
  5. Capital One – What’s in your wallet?
  6. US Postal Service – We deliver.
  7. Kentucky Fried Chicken – Finger Lickin’ Good.
  8. Budweiser – The king of beers.
  9. California Milk Processor Board – Got Milk?
  10. Gatorade – Is it in you?
  11. L’oreal – Because I’m worth it.
  12. Staples – That was easy.
  13. McDonald’s – I’m lovin’ it.
  14. Sony – Make believe.
  15. Burger King – Have it your way.
  16. Volkswagen – Think small.
  17. MasterCard – There are some things money can’t buy, for everything else there’s MasterCard.
  18. Bounty – The quicker picker-upper.
  19. Federal Express – When it absolutely, positively has to be there overnight.
  20. Yellow Pages – Let your fingers do the walking.
  21. American Express – Don’t leave home without it.
  22. Apple – Think Different.
  23. AT&T – Reach out and touch someone.
  24. Telus – The future is friendly.
  25. BMW – The Ultimate Driving Machine
  26. Campbell’s Soup – M’m! M’m! Good!
  27. Charmin – Please don’t squeeze the Charmin.
  28. Citibank – The Citi never sleeps.
  29. Clairol – Does she or doesn’t she?
  30. Wendy’s – Where’s the beef?
  31. Wheaties – The Breakfast of champions
  32. WINN Radio, New York – You give us 22 minutes, we’ll give you the world.
  33. Hallmark – When you care enough to send the very best
  34. John Deere – Nothing runs like a Deere
  35. IBM – I think, therefore IBM.
  36. Rice Krispies – Snap! Crackle! Pop!
  37. Lay’s – Betcha can’t eat just one.
  38. Coke – Open Happiness
  39. Kit-Kat – Have a break. Have a Kit-Kat.
  40. Maxwell House – Good to the last drop.
  41. Morton Salt – When it rains, it pours!
  42. M&Ms – The milk chocolate melts in your mouth, not in your hand.
  43. New York – I love New York.
  44. Meow Mix – Tastes so good cats ask for it by name.
  45. 7 Up – The Uncola.
  46. DeBeers – A Diamond is Forever.
  47. Molson Canadian – I am Canadian
  48. Verizon Mobile – Can you hear me now?
  49. Timex – It takes a licking and keeps on ticking.
  50. Yahoo! – Do you…Yahoo!?
  51. Heineken – Heineken refreshes the parts other beers cannot reach.

Of course this is just a short list of the many creative slogans that are in the wild. Post a comment of your favorite slogan.

headphonesSM1 51 All time Best Brand Taglines
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 51 All time Best Brand Taglines

About Jordan Stevens | Audio Brand Consultant at TreBrand


Almost born with a guitar in his hands Jordan Stevens has been instrumental in inspiring brands to stand out and be heard. His music has been performed internationally and on the silver screen including a premiere at the Museum of Modern Art in New York and the Toronto International Film Festival.

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