A 300 Year Old Product Still Exciting
Yesterday, I posted this video on my Facebook page. I was surprised at the impact it had on people. Sure, it’s a neat concept and well executed but that’s not what got people so excited – it was the music.
The music in this video is a piece written by J.S. Bach in 1716. Yes, that’s right almost 300 years have passed since the piece was first written. Can you imagine if you created a product that people still enjoyed 300 years later?
I’m of the belief that if you create something of great importance and value people will find you. So, as a marketer and a consumer I want you to create great work. I want you to create important work. Something that will last a lifetime or two. Heck, Bach didn’t have anywhere near the advantages that we do. But, he believed in what he was doing.
The other thing I have learned from this, even though I already understood it, was that music is vital to the enjoyment and innovation of a commercial advertisement. If this commercial used a different piece of music your reaction would be entirely different. Also, without this music the team who produced the video would not have created such an innovative design.
Let me know your thoughts by leaving a comment below.
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