With all the super hero action on the silver screens this summer it’s no surprise that brands would jump on the bandwagon. This sticky song of the week shows a new side of the Mr. Clean story. I wonder what his kryptonite is?
Archive for the ‘Advertising’ Category
We’ve got an exciting webinar planned for you on June 11th. Below are the details, but hurry since space is limited.
In this webinar you’ll discover how you can use intergrated marketing techniques to grow your business and develop stronger customers relationships.
The webinar will cover such topics as:
• Mobile Marketing
• ROI Tracking
• Advanced Campaign and Marketing Strategies
We’ll delve into actual, on the ground, examples of companies using modern marketing techniques to advance their business and how you can use these insights to help your business prosper.
And More!
This webinar will be presented by Jordan Stevens, the Chief Noisemaker and Audio Brand Consultant at TreBrand and special guest Mark Drewe from Mosaic Mind Pictures.
Jordan is an award winning composer who specializes in helping business owners, marketing executives and advertising agencies use music and sound in a way that cultivates business growth.
Mark Drewe has been involved in the creative arts for over a decade. After graduating from Western University’s Film Studies Program, he formed the company Mosaic Mind Pictures Incorporated. His business provides creative and corporate services for clients, with a focus on putting together compelling projects that have lasting impact with viewers. He has worked with government organizations, budding entrepreneurs, multi-national corporations, sports franchises, and many others, giving him a wide variety of experience. Mark has focused his efforts on building advertising pieces in a variety of formats, and has worked extensively in mobile and web delivery methods.
Join us on June 11th for this exclusive webinar by registering here. Seating is limited and is first come, first served. Sign up today!
Beauty in motion is the theme for this commercial. Boy, do they ever get the point across with the big metal puppets. Add a little classy music from Kristina Train and we’ve got a Sticky Song for the week.
Enjoy your weekend.
As baseball starts its long season we’re happy to see New Era back with a new spot and an exciting music track to boot. It’s an emotional bid for space on your head.
Enjoy the weekend.
I can almost smell the burning rubber in this sticky song featuring NASCAR as the star.
“For every good ol’ boy, and good ol’ girl.” Enjoy the show.
We’re noticing a bit of a trend here, brands are having a lot of fun with the band Fun. Check out this rendition of “Some Nights” in this week’s sticky song. You can also view our comments on another song getting a lot of brand attention.
It’s only been in the last decade or so that the big three German automobile manufactures have invested in audio branding. We’ve spoke on the Audi sound design and featured the Mercedes Benz audio logo in the past, but lets take a look at BMW.
As sports fans we love seeing some of the best moments in sports. What’s more we love the music associated with this commercial. The song is “Path of the Lightning Bolt” by Jake Bugg.
Check out the Sticky Song of the week.
Over the past few weeks I’ve noticed a frustrating trend that as a marketer you need to be aware of. First, a little backstory.
There have been a couple of studies released recently discussing the importance of music in advertising. I won’t go into the full details today but you can read them here (Ad Age) and here (Marketing). Furthermore, in our own work with clients we’ve seen clients increase customer leads by 108% with radio alone.
This week we thought we’d share a classic song remade into a new version. Tropicana does a great job positioning in this one!
BTW, the song you here is the Beatles “Good Day Sunshine”. Until next week.