Beauty in motion is the theme for this commercial. Boy, do they ever get the point across with the big metal puppets. Add a little classy music from Kristina Train and we’ve got a Sticky Song for the week.
Enjoy your weekend.
Archive for the ‘Audio Branding’ Category
It’s no secret, mobile phones and devices are a large part of daily lives. The way consumers use them will have an impact on how you do business, now and in the future. Understanding this usage will help you develop a concrete plan to gain new customers and retain loyal buyers.
A rather big player in the stock photography world, Getty Images shows in this ad how stock video works. Neat transitions and superb editing, not to mention an great music track.
Enjoy the long weekend folks!
This week instead of our usual sticky song we’ve compiled a list of audio logos (AKA sonic logos or sound logos) that really work. Check out our Youtube playlist below.
Enjoy the week.
As baseball starts its long season we’re happy to see New Era back with a new spot and an exciting music track to boot. It’s an emotional bid for space on your head.
Enjoy the weekend.
In the business world of today, most positions require some overlap of duties. It’s important in order for you to succeed that you understand your role in the larger picture.
As a marketer, it’s your job to allow as many people as possible to learn about your products and services. Granted, segmentation will play a key role in who you target, but you shouldn’t make it hard for certain people to understand the value of what you are trying to sell.
This post is part of our series on audio branding knowledge.
Emotion is one of the things that music can most effectively manage. When you hear happy sounding music you instantly change your mood. Of course this has many health benifits, but as a merketer this ability can have an impact on your bottom line too.
A couple of weeks ago I was featured on The Price of Business with Kevin Price to talk about audio branding. The interview was aired on Business 1110 AM KTEK, part of the Bloomberg Radio network, out of Houston, Texas.
I’m aware that many of you missed the interview, so have a listen to the audio below.
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Every week on the TreBrand blog we post one of the best uses of music and sound in advertising.
This week features a little ditty from Taylor Swift and Diet Coke.
You’ve heard the joke before, you know the one about airplane food tasting so bad. Well, it’s true and there is some science behind why it isn’t on your foodie list.