So the Patriots are set to take on the Giants in this year’s Superbowl showdown. As a marketer you’re more excited about the ads.
Just like the players on the field the game brings out the best and the worst in creative people. Most of the time it’s great creative work and other times the strategy just breaks under pressure.
The Superbowl advertising spots are among the most expensive you will ever encounter as a marketer. To me it almost seems like a city hosting the Olympic games. They pay a ton of money for recognition but they never seem to make a profit as the cost is too high.
That being said some companies have started teasers to get the ball rolling early and for less money. This seems like a great approach that should help the overall campaign reach closer to a positive return on investment.
I really like the pre-campaign done by Volks Wagon (seen below). I’m looking forward to seeing what the endgame is.
What are you expecting from the ads this year at the Superbowl?