Archive for the ‘Marketing and Sales Ideas’ Category

bear250 Why Congruency is Important When Creating an Audio BrandYou might already be spending lots of time and money on creating the right visual identity – which is good – but the truth of the matter is that we now live in a world where a multi-sensory experience is expected. What’s more is that some of the senses you’ve been neglecting are processed quicker and have direct connections to your emotional core.

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One of the key components of creating a strong audio brand is flexibility. By creating an audio brand that is flexible will allow you to build your brand’s identity on a global scale and create a loyal customer in the process.

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A couple of days ago I had the chance to sit down with Roy Osing, a business expert and former Chief Marketing Officer of TELUS, to find out more about his thoughts on how businesses should be run in a modern world. Below is a round up of our time together and you can watch the webinar in its entirety at the bottom of this post.

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TRB WebinarSMHeaders ST LinkedIn Upcoming Webinar   Straight Talk from the C Suite: BE DiFFERENT or be dead

It’s no secret, business moves at a blistering pace these days. With burgeoning competition and exceedingly demanding customers, the need to separate yourself from the competitive herd has never been greater. In this highly interactive session, you’ll learn practical and proven methods that will help you be remarkable and stand-out from the crowd.

Get your seat here
September 19th @ 11am PST

Developed with actionable content in mind, this session is sure to get your business moving at the speed of light. This 60-minute action packed webinar features Canadian author and business leader Roy Osing whose straight-shooting observations will be sure to ignite your fire for creating business excellence.

During the webinar you’ll gain insights on:

  • How to streamline your business planning activities.
  • Creating reliable competitive advantages for your business.
  • Developing a customer focused culture within your company.

Plus, we’re giving away $70 worth or prizes.

Whether you’re a C-suite leader or small business owner you don’t want to miss this event. Seating is limited, register now!

audio branding webinar CTA Upcoming Webinar   Straight Talk from the C Suite: BE DiFFERENT or be dead
Can’t attend this session? Register today to get the webinar recording delivered to your email.

About The Speakers

Roy Osing, Author, President and CEO of Brilliance for Business
A leading executive in Canadian business, author, blogger, speaker, seminar leader, business consultant, educator and personal coach, Roy Osing’s career spans over three decades of singular achievement. Osing knows what it takes for businesses to survive in today’s chaotic times and achieve extraordinary levels of performance.

As the former Chief Marketing Officer of TELUS and current president and CEO of the consulting firm Brilliance for Business, Osing brings a wealth of experience and knowledge to the complex challenges businesses face in the contemporary global economy.

He is actively “spreading his word” work through workshop events, keynote addresses and advisor engagements. In addition, Roy regularly publishes blog articles on his BE DiFFERENT Practices to help organizations better understand and implement his ideas.

Jordan Stevens, Chief Noisemaker and Audio Brand Consultant
Almost born with a guitar in his hands, Jordan Stevens is instrumental in inspiring business leaders to listen to the world around them. As the owner and chief noisemaker of TreBrand he plays a pivotal role in helping brands achieve peak performance. Jordan continues to set the standard by working expressively with all of his clients. His work has been heard at the Museum of Modern Art in New York, at The Pillar Nonprofit Community Innovation Awards and The Toronto International Film Festival. His corporate clients include McFarlan Rowlands Insurance Brokers, North Star Windows and Doors and digital agency tbk Creative.

audio branding webinar CTA Upcoming Webinar   Straight Talk from the C Suite: BE DiFFERENT or be dead

We’ve known for a while that among web developers using music and sound online is a touchy subject. Well, TreBrand is here to push boundries, so I want to share with you a little bit of research along with a great example of a business using music on their website. Lets dig in!

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garbage can2 Watch out for this Audio Branding Mistake

Oftentimes we get asked to help companies with their on-hold music or IVR systems. Typically our clients for these types of projects are just getting started or they’ve had a system but it wasn’t customized to their needs. Now they are looking to step up their game, which is good for everyone involved including the customer who calls on our clients.

What sometimes happens is that companies also forget that a voice is needed for these types of projects. This isn’t so much a problem because it’s easy enough to book a professional voice actor or actress to do the job (click the link to visit our friends at Voices.com). However, it seems that it never gets budgeted for or that it gets neglected in some way or another. This is where the problem lies.

Instead of procuring a professional voice over, companies will use someone internally to save costs. I guess the thinking goes, “since we have a couple hundred people on staff surely we can find someone with a nice voice”. In general, this approach never turns out well.

What ends up happening is one of two things and sometimes both. First, the recording will be of low quality, sometimes with audible clicks and pops in the audio. Along with this, the clarity of the speech gets mangled. The other issue with this method is that there is very little opportunity to build brand equity. In order to build an audio identity you need to make sure you use your sound consistently across all sorts of mediums (we’ll be talking about the mediums in an upcoming post). Time and again, we’ve found that this is not possible when you use the voice of an employee as they usually have other responsibilities.

One thing to remember is that your phone system is your first point of contact with customers – you need to present a professional image. After all, you wouldn’t show up to a client meeting in sweatpants, unless of course you’re a personal trainer.

So, make sure you take the time to invest in a professional voice actor for all of your business activities. It’ll save you money and headaches in the long run and will help you build a stronger brand that can withstand the test of time.

TRB WebinarSMHeaders LinkedIn Upcoming Webinar   Lean Forward: How You Can Create Unique Web Experiences with Online Video

With millions of videos being uploaded to YouTube every week, it’s ever important to get your brand to stand out from the clutter. Just showing up isn’t enough anymore, you need to excite your visitors and engage their minds. Video marketing can be a powerful tool in your belt if you know how to use it.

Join the call

During this call, you’ll have the chance to discover how the pros put together videos that compel people to action. You’ll also get an opportunity to ask your burning questions and discuss your challenges with our guest expert Adam Caplan.

This exclusive webinar will teach you the know-hows of expert marketers Jordan Stevens and Adam Caplan. On the call you’ll learn about:

  • What makes an engaging video
  • Best practices for usability
  • How to extend video’s life
  • Converting viewers into sales

And more!

This webinar will be recorded for future viewing.

Register now:
Get your seat

About the Speakers

Adam Caplan, eCommerce + Transactional Media Entrepreneur
After graduating from the California Institute of The Arts in 1995, Adam Caplan worked in the entertainment & advertising industry in Los Angeles for companies such as Universal, Paramount, Columbia/Tri-Star, Disney, Apple, Launch (Yahoo!), and many others, leading to a role as Executive Site Producer for the Home Shopping Network in 2000.

Returning to his hometown of London, Canada in 2003, Adam began lecturing on e-Commerce Strategy at Western University, and in 2005 joined digital signage pioneer EK3 as its Creative Director, working with clients such as Tim Hortons, The Home Depot, RBC, and TELUS, among many others. Adam left EK3 in 2008 and the following year started web.isod.es with a mission to use Web video to tell the amazing stories of our community in unique and dynamic ways.

Supporting a core value of community engagement, Adam sits on the Board of Directors for Museum London, where he also served as Chair of the Marketing and Development Committee; served as a Strategic Advisor on the Emerging Leaders Steering Committee; was a Producer-At-Large for the London Ontario Live Arts (LOLA) festival from 2008 to 2010; and is a founding Director and Past President of the UnLondon Digital Media Association.

Jordan Stevens, Chief Noisemaker and Audio Brand Consultant
Almost born with a guitar in his hands, Jordan Stevens is instrumental in inspiring business leaders to listen to the world around them. As the owner and chief noisemaker of TreBrand he plays a pivotal role in helping brands achieve peak performance. Jordan continues to set the standard by working expressively with all of his clients. His work has been heard at the Museum of Modern Art in New York, at The Pillar Nonprofit Commnity Innovation Awards and The Toronto International Film Festival. He corporate clients include McFarlan Rowlands Insurance Brokers, North Star Windows and Doors and digital agency tbk Creative.

Seating is limited to this special event. Join us on July 30th for this exclusive webinar by clicking here.

In this webinar Mark Drewe and I discussed how marketers can maximize every dollar they spend by creating integrated marketing campaigns. We also talked about mobile marketing, shared a few great examples and delved into advanced analytic methods you can use to increase ROI.

This 60-minute webinar is geared to marketing executives and advertising creatives. The end of the webinar includes a question and answer period, but if you have questions you can leave a message in the comments section below.

Here are the slides from the webinar:

And of course the video:
Questions & Answers About Integrated Marketing_ How to THRIVE in a Changing Landscape

webinar postcard lowres New Webinar: Q&A About Intergrated Marketing How to THRIVE in Changing Landscape

We’ve got an exciting webinar planned for you on June 11th. Below are the details, but hurry since space is limited.

In this webinar you’ll discover how you can use intergrated marketing techniques to grow your business and develop stronger customers relationships.

The webinar will cover such topics as:

• Mobile Marketing
• ROI Tracking
• Advanced Campaign and Marketing Strategies

We’ll delve into actual, on the ground, examples of companies using modern marketing techniques to advance their business and how you can use these insights to help your business prosper.

And More!

This webinar will be presented by Jordan Stevens, the Chief Noisemaker and Audio Brand Consultant at TreBrand and special guest Mark Drewe from Mosaic Mind Pictures.

Jordan is an award winning composer who specializes in helping business owners, marketing executives and advertising agencies use music and sound in a way that cultivates business growth.

Mark Drewe has been involved in the creative arts for over a decade. After graduating from Western University’s Film Studies Program, he formed the company Mosaic Mind Pictures Incorporated. His business provides creative and corporate services for clients, with a focus on putting together compelling projects that have lasting impact with viewers. He has worked with government organizations, budding entrepreneurs, multi-national corporations, sports franchises, and many others, giving him a wide variety of experience. Mark has focused his efforts on building advertising pieces in a variety of formats, and has worked extensively in mobile and web delivery methods.

Join us on June 11th for this exclusive webinar by registering here. Seating is limited and is first come, first served. Sign up today!

It’s no secret, mobile phones and devices are a large part of daily lives. The way consumers use them will have an impact on how you do business, now and in the future. Understanding this usage will help you develop a concrete plan to gain new customers and retain loyal buyers.

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