Archive for the ‘TreBrand News’ Category

A couple of days ago I had the chance to sit down with Roy Osing, a business expert and former Chief Marketing Officer of TELUS, to find out more about his thoughts on how businesses should be run in a modern world. Below is a round up of our time together and you can watch the webinar in its entirety at the bottom of this post.

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TRB WebinarSMHeaders ST LinkedIn Upcoming Webinar   Straight Talk from the C Suite: BE DiFFERENT or be dead

It’s no secret, business moves at a blistering pace these days. With burgeoning competition and exceedingly demanding customers, the need to separate yourself from the competitive herd has never been greater. In this highly interactive session, you’ll learn practical and proven methods that will help you be remarkable and stand-out from the crowd.

Get your seat here
September 19th @ 11am PST

Developed with actionable content in mind, this session is sure to get your business moving at the speed of light. This 60-minute action packed webinar features Canadian author and business leader Roy Osing whose straight-shooting observations will be sure to ignite your fire for creating business excellence.

During the webinar you’ll gain insights on:

  • How to streamline your business planning activities.
  • Creating reliable competitive advantages for your business.
  • Developing a customer focused culture within your company.

Plus, we’re giving away $70 worth or prizes.

Whether you’re a C-suite leader or small business owner you don’t want to miss this event. Seating is limited, register now!

audio branding webinar CTA Upcoming Webinar   Straight Talk from the C Suite: BE DiFFERENT or be dead
Can’t attend this session? Register today to get the webinar recording delivered to your email.

About The Speakers

Roy Osing, Author, President and CEO of Brilliance for Business
A leading executive in Canadian business, author, blogger, speaker, seminar leader, business consultant, educator and personal coach, Roy Osing’s career spans over three decades of singular achievement. Osing knows what it takes for businesses to survive in today’s chaotic times and achieve extraordinary levels of performance.

As the former Chief Marketing Officer of TELUS and current president and CEO of the consulting firm Brilliance for Business, Osing brings a wealth of experience and knowledge to the complex challenges businesses face in the contemporary global economy.

He is actively “spreading his word” work through workshop events, keynote addresses and advisor engagements. In addition, Roy regularly publishes blog articles on his BE DiFFERENT Practices to help organizations better understand and implement his ideas.

Jordan Stevens, Chief Noisemaker and Audio Brand Consultant
Almost born with a guitar in his hands, Jordan Stevens is instrumental in inspiring business leaders to listen to the world around them. As the owner and chief noisemaker of TreBrand he plays a pivotal role in helping brands achieve peak performance. Jordan continues to set the standard by working expressively with all of his clients. His work has been heard at the Museum of Modern Art in New York, at The Pillar Nonprofit Community Innovation Awards and The Toronto International Film Festival. His corporate clients include McFarlan Rowlands Insurance Brokers, North Star Windows and Doors and digital agency tbk Creative.

audio branding webinar CTA Upcoming Webinar   Straight Talk from the C Suite: BE DiFFERENT or be dead

TRB WebinarSMHeaders LinkedIn Upcoming Webinar   Lean Forward: How You Can Create Unique Web Experiences with Online Video

With millions of videos being uploaded to YouTube every week, it’s ever important to get your brand to stand out from the clutter. Just showing up isn’t enough anymore, you need to excite your visitors and engage their minds. Video marketing can be a powerful tool in your belt if you know how to use it.

Join the call

During this call, you’ll have the chance to discover how the pros put together videos that compel people to action. You’ll also get an opportunity to ask your burning questions and discuss your challenges with our guest expert Adam Caplan.

This exclusive webinar will teach you the know-hows of expert marketers Jordan Stevens and Adam Caplan. On the call you’ll learn about:

  • What makes an engaging video
  • Best practices for usability
  • How to extend video’s life
  • Converting viewers into sales

And more!

This webinar will be recorded for future viewing.

Register now:
Get your seat

About the Speakers

Adam Caplan, eCommerce + Transactional Media Entrepreneur
After graduating from the California Institute of The Arts in 1995, Adam Caplan worked in the entertainment & advertising industry in Los Angeles for companies such as Universal, Paramount, Columbia/Tri-Star, Disney, Apple, Launch (Yahoo!), and many others, leading to a role as Executive Site Producer for the Home Shopping Network in 2000.

Returning to his hometown of London, Canada in 2003, Adam began lecturing on e-Commerce Strategy at Western University, and in 2005 joined digital signage pioneer EK3 as its Creative Director, working with clients such as Tim Hortons, The Home Depot, RBC, and TELUS, among many others. Adam left EK3 in 2008 and the following year started web.isod.es with a mission to use Web video to tell the amazing stories of our community in unique and dynamic ways.

Supporting a core value of community engagement, Adam sits on the Board of Directors for Museum London, where he also served as Chair of the Marketing and Development Committee; served as a Strategic Advisor on the Emerging Leaders Steering Committee; was a Producer-At-Large for the London Ontario Live Arts (LOLA) festival from 2008 to 2010; and is a founding Director and Past President of the UnLondon Digital Media Association.

Jordan Stevens, Chief Noisemaker and Audio Brand Consultant
Almost born with a guitar in his hands, Jordan Stevens is instrumental in inspiring business leaders to listen to the world around them. As the owner and chief noisemaker of TreBrand he plays a pivotal role in helping brands achieve peak performance. Jordan continues to set the standard by working expressively with all of his clients. His work has been heard at the Museum of Modern Art in New York, at The Pillar Nonprofit Commnity Innovation Awards and The Toronto International Film Festival. He corporate clients include McFarlan Rowlands Insurance Brokers, North Star Windows and Doors and digital agency tbk Creative.

Seating is limited to this special event. Join us on July 30th for this exclusive webinar by clicking here.

At TreBrand we consider listening to be one of our core competencies. Over the last two years we’ve spent a lot of time listening to our clients and potential clients to find out what you want. One thing that has stood out for us is making it easier to purchase music from us legally. Granted copyright law is one tricky bugger, but I tink we’re moving one step closer to making it easier for you to buy and use custom created music.

TreBrand has moved to a royalty free model and is no longer a SOCAN, or any other PRO (performing rights organization), member. What this means for you is that there are less strings attached to where you can use our music. You’ll also benifit in some cases from not having to pay after-the-fact royalties. This second point is quite important to us as we feel you should only have to pay for our music once.

The goal with this new setup is to help make it easier for you to use our products and services. If you have any questions please contact TreBrand.

birthday Cake200x258 Were 2 Years Old!Happy birthday to TreBrand. We’re turning two years old today.

Thanks to everyone who has helped us get to where we are today. Without making this post too long we’d like to thank the following people and businesses for their help along the way:

Andrew Schiestel and tbk Creative for trusting us to help your client
Lesli Scott from Lesli Ink for creating our brand
MJ Idzerda for your creative photography
Screen Composers Guild of Canada for providing great resources and education to composers
Susan Regier for your awesome mentoring services
Tom Third for your guidence and introductions

Why not give us a birthday present by making some noise with us. Start the conversation here.

webinar postcard lowres New Webinar: Q&A About Intergrated Marketing How to THRIVE in Changing Landscape

We’ve got an exciting webinar planned for you on June 11th. Below are the details, but hurry since space is limited.

In this webinar you’ll discover how you can use intergrated marketing techniques to grow your business and develop stronger customers relationships.

The webinar will cover such topics as:

• Mobile Marketing
• ROI Tracking
• Advanced Campaign and Marketing Strategies

We’ll delve into actual, on the ground, examples of companies using modern marketing techniques to advance their business and how you can use these insights to help your business prosper.

And More!

This webinar will be presented by Jordan Stevens, the Chief Noisemaker and Audio Brand Consultant at TreBrand and special guest Mark Drewe from Mosaic Mind Pictures.

Jordan is an award winning composer who specializes in helping business owners, marketing executives and advertising agencies use music and sound in a way that cultivates business growth.

Mark Drewe has been involved in the creative arts for over a decade. After graduating from Western University’s Film Studies Program, he formed the company Mosaic Mind Pictures Incorporated. His business provides creative and corporate services for clients, with a focus on putting together compelling projects that have lasting impact with viewers. He has worked with government organizations, budding entrepreneurs, multi-national corporations, sports franchises, and many others, giving him a wide variety of experience. Mark has focused his efforts on building advertising pieces in a variety of formats, and has worked extensively in mobile and web delivery methods.

Join us on June 11th for this exclusive webinar by registering here. Seating is limited and is first come, first served. Sign up today!

A couple of weeks ago I was featured on The Price of Business with Kevin Price to talk about audio branding. The interview was aired on Business 1110 AM KTEK, part of the Bloomberg Radio network, out of Houston, Texas.

I’m aware that many of you missed the interview, so have a listen to the audio below.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Every week on the TreBrand blog we post one of the best uses of music and sound in advertising.

This week features a little ditty from Taylor Swift and Diet Coke.

The winners of the 14th International Film Festival Bratislava was announced on November 16th. We want to congratulate Phillip Barker on being selected as the award winner for best short film.

Malody is set inside a roadside diner, a sick woman meets herself as a little girl in the reflection of a mirror. The diner is built within a large wooden wheel and is literally rolled through a studio. As the world turns upside down, the changing gravitational pull creates chaos and sets off a fateful chain of events.

We had a blast working on this one and if you’d like to see the trailer for this film go to our demo page.

A few weeks ago I appeared as a guest speaker on Susan Regier’s Merlot Marketing. Susan is a fantastic copywriter and entrepreneur who loves seeing her clients’ businesses grow.

TreBrand has had the pleasure of creating a brand song for Susan and her company Vantage One Writing. You can check out the song on our demo page.

Now, have a listen to the 15 minute talk I did with Susan about the magic of audio branding.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

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