May 12

Don’t Make This Mistake With Your On Hold or IVR System

Having an on hold or IVR system is a great way to keep customers happy and minimize cost to your company…if it’s done correctly.

A friend of mine recently told me a story of a client of his who had an on hold marketing system. The system was easy to use and inexpensive. The company in question simply connected a local radio station to their phone lines so that when customers were put on hold they could at least listen to the radio. Of course we think that playing music to help user experiences is great, however, the execution wasn’t so sexy.

The problem with this type of system is that the business itself doesn’t have control over the content that is playing on their phone. For many businesses this could mean that a commercial for a competing business could end up on your phone. Of course for my friend’s client this is exactly what happened. The business owner of course had never thought of it but is now well award of the quote “you get what you pay for”.

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About Jordan Stevens | Audio Brand Consultant at TreBrand

Almost born with a guitar in his hands Jordan Stevens has been instrumental in inspiring brands to stand out and be heard. His music has been performed internationally and on the silver screen including a premiere at the Museum of Modern Art in New York and the Toronto International Film Festival.


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