Jun 12

How Music Can Increase Profits

As an audio branding expert I get to see many businesses using music to benefit their business, however, I also get to see many who are not making full use of their brand. Today I want to share a few simple ways you can start using sound and music to grow your business.

Special Note: The information I’m providing here is part of a special report that TreBrand will be releasing for free very soon. If you’d like be the first to know about the release sign up for our newsletter by filling in the form to the right.

For most people we tend to move at the speed at which music is playing. So, if we hear fast music then we will move faster. The opposite happens when we hear slow music. This concept is most useful for restaurants because it allows us to control table turnovers. This works because during a high margin period we may want to turn tables over quickly and fast music will help you do just that.

Another concept is the loudness of music. Generally as we get older we tend to like quitter music. For the younger generation loud music is where it’s at. The reason this is important is because as shoppers we tend to purchase more when we like our surroundings. This is why when you go to a retail store that caters to a younger demographic you will hear loud music.

And finally the last concept is genre. As I mentioned before we tend to buy more stuff when we like what’s around us. Sound and music have a way of putting us in a physical location and genre is just a vehicle to get us there. The most applicable genre for a high end store is classical music. This helps people to feel that they are among royalty. As well, studies have also shown that we tend to purchase products at a higher price when classical music is playing.

Combining these three ideas and more can be tricky but if done correctly you’ll see a boost in the performance of your business. If you’d like to learn more about our free report that we’ll be releasing soon click here and join our E-zine.

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About Jordan Stevens | Audio Brand Consultant at TreBrand

Almost born with a guitar in his hands Jordan Stevens has been instrumental in inspiring brands to stand out and be heard. His music has been performed internationally and on the silver screen including a premiere at the Museum of Modern Art in New York and the Toronto International Film Festival.


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