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Apr 12

Landmark Decision Allows Businesses to Trademark Their Sound in Canada

In a recent move by the Canadian Intellectual Property Office (CIPO) Canadian businesses can now trademark their audio brand assets. This will allow brands to legally protect their audio identity including audio logos, sound IDs and potentially distinctive voices. It puts Canada closer to what has been the norm in many other countries and shows that as a country we are serious about copyright and trademark protection.

One company that will be extremely happy with the decision is Metro-Goldwyn-Mayer Studios (MGM). They have been battling their right to trademark their lion roar for nearly 20 years. Now they can enforce protecting their identity will greater force. We’re sure that others will be quick to apply for trademark protection as well.

As audio brand consultants we feel this is a great step in helping businesses see the value of having an audio brand. It truly means that businesses can have sound assets that will grow with them.

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About Jordan Stevens | Audio Brand Consultant at TreBrand


Almost born with a guitar in his hands Jordan Stevens has been instrumental in inspiring brands to stand out and be heard. His music has been performed internationally and on the silver screen including a premiere at the Museum of Modern Art in New York and the Toronto International Film Festival.

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