Lean Forward: How You Can Create Unique Web Experiences with Online Video – Webinar Archive
Just a couple weeks ago, Adam Caplan and I had the chance to sit down and talk about creating marketing videos for the web. Here’s an overview of the webinar in case you missed it.
Adam and I first discussed the current state of video marketing, which includes high-end production studios down to College students with a flip cam. Adam spent a few more minutes talking about his business model at web.isod.es, which I highly recommend you check out.
From here we delved into the importance of using video as one of your marketing activities. The main conclusion we made here is that video is useful for creating emotional experiences. We also talked about the fact that humans like stories and that audience engagement can be improved by using stories to get your message across.
This of course begs us to know how do we start creating videos?
The first step you need to take is to figure out what your goals and objectives are. In the webinar, Adam outlined five questions you need to ask before starting a project. You’ll have to get in touch with Adam to find out what the questions are.
We then talked a bit about implementation of videos seeing that we have so many places to watch videos these days. We both agreed that mobile devices need to be accounted for but that the story should be your primary thought.
From here we fielded a question from Andrew L. who asked us for some examples of videos that have done well in the market. We talked a bit about Apple and “Will it Blend”.
That was about all the time we had for the webinar. If you have any questions or comments about this webinar, please leave them in the section below so that we can respond.
For more webinars from TreBrand, go to: http://trebrand.com/webinars/