Starbucks – The Ultimate in Sensory Experience
If you’ve ever stepped into a Starbucks in that last couple of years you will immediately understand what I mean when I say they are the ultimate in sensory branding. In fact, Starbucks CEO Howard Schultz says “Starbucks is the quintessential experiential brand”.
First thing you will notice is the aroma of freshly ground coffee to awaken your sense of smell. You’ll also notice the decor is designed in a way that makes you feel at home. If you linger long enough you’ll hear the sweet tunes from an up and coming band.
All of this put together makes for an experience that is hard to forget. This is one of the reasons that Starbucks does very little traditional advertising. They don’t need to because brands that can make a connection with their customers on a emotional level tend to have customers that stick around and spread the word.
So, are you doing enough to engage your customers senses?