Sticky Songs – Whitney Museum
A couple of days ago Whitney Museum launched it’s new visual identity. With it, the creatives also made a short video to show off the new look.
The music is quite fitting with the new visuals. It’s a great example of congruency, which is important when making an audio brand. Although we don’t know if the music will be carried forward into anything other than this video we hope it does as it will only strengthen the brand.
Have a look at the video below and if you want to see the full visual design go here.