Jun 13

Sticky Songs – Whitney Museum

A couple of days ago Whitney Museum launched it’s new visual identity. With it, the creatives also made a short video to show off the new look.

The music is quite fitting with the new visuals. It’s a great example of congruency, which is important when making an audio brand. Although we don’t know if the music will be carried forward into anything other than this video we hope it does as it will only strengthen the brand.

Have a look at the video below and if you want to see the full visual design go here.

headphonesSM1 Sticky Songs   Whitney Museum
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 Sticky Songs   Whitney Museum

About Jordan Stevens | Audio Brand Consultant at TreBrand

Almost born with a guitar in his hands Jordan Stevens has been instrumental in inspiring brands to stand out and be heard. His music has been performed internationally and on the silver screen including a premiere at the Museum of Modern Art in New York and the Toronto International Film Festival.


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