Posts Tagged ‘background music’

As an audio branding expert I get to see many businesses using music to benefit their business, however, I also get to see many who are not making full use of their brand. Today I want to share a few simple ways you can start using sound and music to grow your business.

Special Note: The information I’m providing here is part of a special report that TreBrand will be releasing for free very soon. If you’d like be the first to know about the release sign up for our newsletter by filling in the form to the right.

For most people we tend to move at the speed at which music is playing. So, if we hear fast music then we will move faster. The opposite happens when we hear slow music. This concept is most useful for restaurants because it allows us to control table turnovers. This works because during a high margin period we may want to turn tables over quickly and fast music will help you do just that.

Another concept is the loudness of music. Generally as we get older we tend to like quitter music. For the younger generation loud music is where it’s at. The reason this is important is because as shoppers we tend to purchase more when we like our surroundings. This is why when you go to a retail store that caters to a younger demographic you will hear loud music.

And finally the last concept is genre. As I mentioned before we tend to buy more stuff when we like what’s around us. Sound and music have a way of putting us in a physical location and genre is just a vehicle to get us there. The most applicable genre for a high end store is classical music. This helps people to feel that they are among royalty. As well, studies have also shown that we tend to purchase products at a higher price when classical music is playing.

Combining these three ideas and more can be tricky but if done correctly you’ll see a boost in the performance of your business. If you’d like to learn more about our free report that we’ll be releasing soon click here and join our E-zine.

Over the last few weeks we’ve had the opportunity to talk to many business owners and brand managers about putting music into their stores, branches or retail spaces. Today I wanted to share with you a few ideas for doing just that.

When adding music to your business operation it’s important to remember that keeping music consistent with the environment is vital. Many studies have shown that when music is congruent with what people expect from a place of business that they then show a higher tendency to approach staff and purchase more. So, what this means is that if you are a high-end retailer you should be playing classical music.

Another thing to look at is music tempo. Music tempo is the speed of which music is played and is measured in beats per minute. In practice people have a tendency to move faster when fast music is played and when slow music is played they tend to move slower. For you as a business owner you need decide what you want the music or sound to accomplish. Once you have that in mind then picking a tempo becomes easier. For example, if you own a restaurant you want to decide if table turnover is more important or if ambiance and experience is what you are after.

One option you have with music in a retail space is to create zones. Each zone in the store can have a specific purpose. If you manage a hotel for example you could have one music set for concierge, another for the dinning room and another for the elevator. This works well because each zone has a different goal and desired action.

Lastly, you must consider whether you want a fully customized sound library or if pre-composed music would be better. With fully customized music you’ll have your own branded sound that can also be carried over into your other advertising channels. Also, with fully customized music you get to own the music. What that means is that no one else can use that music and therefore you end up with your own sound ID. If you are more budget minded pre-composed music will work just as well. The only caveat here is that you cannot own the music and you will need to pay extra in order to use the music in other advertising media.

In many cases the best way to reduce waiting time to deliver a service is to adjust the delivery system. That said you can only go so far with this method before quality starts to drop. In this brief article I want to share with you a few ways music can help create a better retail environment.

Music is a powerful mechanism for improving mood. Many of you have seen the recent viral video of a retired man hearing music from an earlier part of life and when he does you can see the joy come right back to him as if he was 16 again. In a similar fashion you can use music to improve the environment of your store or on hold system.

The key to success in using music to influence mood is to make it congruent with the environment or what is expected of the environment. That means if you run a fitness club you can choose energizing music but if you are a classy upscale restaurant then you should try some jazz or classical music.

Music tempo, the speed of music, is an influencer in how fast or slow we do things. For example, if you are a restaurant and you want to turn tables over a little quicker during a dinner service without upsetting customers then a faster tempo music can be used to aid in speeding up eating habits. When this happens your staff will be able to move quicker without jarring the customer.

Volume also has an impact. In this case you want the volume level to match your target demographic. Loud music typically would attract a younger audience where is softer music would be great for your parents.

All of these things help to improve mood and in some cases help to change the perception of wait time. Again, the one thing to remember is that music played in your store is a piece of your brand so it must be congruent or it will fail to attract your target audience.

Questions? Comments? Leave them below.

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