Picking a tagline for your brand is tricky. You want it to mean something for your brand. It needs to memorable, so 7 or less words. It should also relate to your brand in a significant way.
Below, in no particular order, I have listed 51 of the best brand taglines and the brand it is associated with.
51 Best Brand Taglines
- Coke – Open happiness.
- Disney – The happiest place on earth.
- Avis – We try harder.
- Nike – Just do it.
- Capital One – What’s in your wallet?
- US Postal Service – We deliver.
- Kentucky Fried Chicken – Finger Lickin’ Good.
- Budweiser – The king of beers.
- California Milk Processor Board – Got Milk?
- Gatorade – Is it in you?
- L’oreal – Because I’m worth it.
- Staples – That was easy.
- McDonald’s – I’m lovin’ it.
- Sony – Make believe.
- Burger King – Have it your way.
- Volkswagen – Think small.
- MasterCard – There are some things money can’t buy, for everything else there’s MasterCard.
- Bounty – The quicker picker-upper.
- Federal Express – When it absolutely, positively has to be there overnight.
- Yellow Pages – Let your fingers do the walking.
- American Express – Don’t leave home without it.
- Apple – Think Different.
- AT&T – Reach out and touch someone.
- Telus – The future is friendly.
- BMW – The Ultimate Driving Machine
- Campbell’s Soup – M’m! M’m! Good!
- Charmin – Please don’t squeeze the Charmin.
- Citibank – The Citi never sleeps.
- Clairol – Does she or doesn’t she?
- Wendy’s – Where’s the beef?
- Wheaties – The Breakfast of champions
- WINN Radio, New York – You give us 22 minutes, we’ll give you the world.
- Hallmark – When you care enough to send the very best
- John Deere – Nothing runs like a Deere
- IBM – I think, therefore IBM.
- Rice Krispies – Snap! Crackle! Pop!
- Lay’s – Betcha can’t eat just one.
- Coke – Open Happiness
- Kit-Kat – Have a break. Have a Kit-Kat.
- Maxwell House – Good to the last drop.
- Morton Salt – When it rains, it pours!
- M&Ms – The milk chocolate melts in your mouth, not in your hand.
- New York – I love New York.
- Meow Mix – Tastes so good cats ask for it by name.
- 7 Up – The Uncola.
- DeBeers – A Diamond is Forever.
- Molson Canadian – I am Canadian
- Verizon Mobile – Can you hear me now?
- Timex – It takes a licking and keeps on ticking.
- Yahoo! – Do you…Yahoo!?
- Heineken – Heineken refreshes the parts other beers cannot reach.
Of course this is just a short list of the many creative slogans that are in the wild. Post a comment of your favorite slogan.