I feel that every business needs to create ideas on a continual basis. Your business will not survive with a “silver bullet”, whatever that is.
Being creative is not something you are born with, although some people are naturally skilled at the task. Creating ideas can be learned, however, you need to practice. Below I have listed a few of my favorite books on creativity.
The Books
Thinkertoys – Michael Michalko
Dubbed the handbook of creativity, Michael Michalko gives you step by step instructions on how to create ideas. A good majority of the tasks are game like activities. Overall you’ll have a lot of fun creating ideas that make a difference for your business.
Michael Michalko’s web site: Go now
Jump Start Your Business Brain – Doug Hall
From the creator of the Eureka! Ranch, Doug Hall tells it all in this book. The first half delves into how to create a winning marketing message. The second half of the book gives you discrete methods on how to become a “Capitalist Creator”.
Doug Hall’s web site: Go now
Uncertainty – Jonathan Fields
Uncertainty is a great book for the entrepreneur. It’s all about creating habits that will help you to master the fear that stops you from creating pursuing amazing ideas. A good dose of this will boost your ability to handle uncertainty.
Uncertainty web site: Go now
Do you have a favorite book about creativity? Let me know in the comments below.