This week I have been reading one of my favorite marketing books “Positioning” By Al Ries and Jack Trout. They reminded me of a business called Mennen. The company was quite successful but line extended themselves out of business or a least a large share of business.

What I found most interesting about the Mennen brand is they are one of the early adopter of the audio logo concept.

Speed Stick – Mennen

Even more awesome was that this audio logo became part of pop culture and appeared in Seinfeld and on Scrubs. By becoming a part of two successful TV shows the Mennen brand is promoted in a low cost/high value method. Tough to do but well worth the work.