An Audio Branding Blog By TreBrand

On September 28th, 2012 @ 12pm I’ll be hosting an interactive webinar that will show you how to turn your business into a money making machine, using sound of course. You can join the webinar here.

Every year companies spend millions on music and sound related to their businesses. In fact about 90% of all TV ads have music in it (the other 10% is lying).

In 30-minutes I’ll be taking you through various studies on how audio branding can help you do more with your brand. Plus, you’ll learn how to:

• Make more profits using sound
• Spend less on advertising while maintaining market share
• Have happier, more engaged customers

Space is limited for this webinar register now

In a continuation of last week’s post on selecting music for a store lets discuss a little further on how to select music for your business.

It is vital that you select music that is congruent with how customers perceive your product or service. This is because we humans have developed many schemas, expectations, of what should happen at any given moment. We do this without really knowing it but it’s important to realize that it’s there.

What happens when we deviate from the expected? Well, typically we become adverse to the situation we are in. From a biological standpoint this makes sense. If we hear something out of the ordinary it may signal impeding danger – it’s better to run now before the lion attacks. Of course this is something we don’t want our customers to think or feel about our brand.

So, the first action point for you as a brand manager is to have a clear idea of what you are trying to communicate and what your demographic already perceives to be true about your brand. From here tailoring music to fit is a relatively easy process.

Here are some of our favorite audio brands from days past. We’d love to hear them again.

Hello Moto

HSBC The world’s Bank

Juicy Fruit

Tony The Tiger

Kit Kat

Hamlet Cigars

McDonald’s – Big Mac

Taco Bell

Rice Krispies

Kool Aid

Have you ever cried during a sad song? Get pumped during a workout with your iPod? Music is powerful stuff my friend.

Recent research at How Stuff Works has shown how music can change the chemical balances in our minds. It also seems that medical researchers are paying closer attention to how music can change the mood of patients. Medical centers are now looking into the idea that audio branding can help calm and sooth patients.

As a marketing professional you’ll be curious to know that music and sound can also have an impact on how people perceive your brand. Careful selection of your advertising music, on-hold music and even your corporate lobby must take place if you intend to maximize the power of your brand.

Next time you are waiting for something have a listen to what’s around you. How does if make you feel?