Posts Tagged ‘iconic audio logos’

A while back I posted an article on what an audio mnemonic is (or as some might call it, an audio logo). Today I wanted to share with you a great example from a recent Coca-Cola spot that effectively uses their sonic logo melody throughout the ad.

Coke has always, for as long as I’ve known, been involved in creating a brand around music. One of the key features and most recognizable parts of any audio identity is the audio logo. Before you read on, have a listen to Coke’s audio logo first.

Read on »

Follow

Get every new post on this blog delivered to your Inbox.

Join other followers: