In marketing we’re always looking for the next best thing, however, up until now marketers have spent a lot of time working with visual realms, forgetting that humans have five senses. This is evident in how many agencies have teams of two, an art director and a copywriter. This is fine for print but the future of advertising will be much different.
In our world of audio branding we see agencies of the future having three person teams to work out ideas for marketing products and services. These teams will be similar to what we’re used to, don’t want to confuse creative minds, and they’ll be able to handle many new mediums that will be part of the future of advertising.
So what will the new creative team look like? The newly created teams will consist of an art director, a copywriter/script writer, and an expert in sensory branding.
The future of marketing will depend on agencies to engage their audiences in a new way and by intriguing the senses you’ll do just that.