Posts Tagged ‘marketing music’

I wish I had one of these bears to scare away the monsters in my closet.

Just in time for the ghoulish events on October 31st we’ve found this great ad for Drambule.

Happy Fright Night everyone.

Every week we post a song from the world of advertising that we think is great.

Guinness is one epic beer and why not have an epic story?

Every week we highlight a commercial that uses sound effectively. This week features a great story and the music, sound FXs and the brand voice are beautifully integrated with the brand.

Every week we post our favourite use of music or sound in an ad.

I’m usually happy in the morning, but I’ve never wanted to sing and dance? Must be the eggs!

Music is a big part of our daily lives. We carry it around with us, let it fire us up before the big game and we make it a large part of many traditional ceremonies. However, one of the most prominent roles that music plays today is in entertainment, movies, TV, radio, but more specifically in advertisements.

Apple has been at the forefront of many musical commercial successes in the last decade. But, if you’ve been paying attention you would be able to notice that most major brands use music in their advertisements. It’s not because of the money, at least not on the expense side. It’s about music’s role in advertising.

You see music has the power to change moods, entertain and even help you recall your product when you reach the store. However, when coupled with picture in a congruent way music will work double time. It is this insight that brands must make sure that music in their advertisements match what their brand stands for.

I’ll leave you with a quote from Steve Karmen (composer of many classic jingles) “You don’t hum the announcer”.

Follow

Get every new post on this blog delivered to your Inbox.

Join other followers: