A couple of weeks ago you read a post about the role of music in advertising and this week I wanted to take this a step further and give you a few goals that music in advertising can achieve.
Here’s a list:
- Product recall (the good kind of recall)
- Increasing sales
- Creating and emotional connection to the product
- Growing brand awareness
- Creating a position for the product
Because of the variant types of goals for music in advertising you must be really clear as to what you want to achieve. Have the goal set out in your mind and in writing before you commission a music composer.