If you’ve been following this blog you would understand by now that music has power to shape how you feel and if it is applied correctly can be a benefit to your brand.
One area of research in the field of audio branding has been how it can improve the buying experience.
Lets take a moment to consider the after purchase potential of music. A recent study by Adrian C. North attempts to explore this very idea. In short, the study uses various music selections to create a mood that was verified by a previous study and played while people drank a glass of wine. It turns out that if you want powerful wine you’d better listen to powerful music.
What does this mean if you are a product developer or marketer? One thought would be to include music with your product. We’ve seen a number of smart musicians partner up with wine makers. The other thought is to control the environment in which the product is consumed as they did in this research project.
So, don’t just stop at the sale think about after sale opportunities to grow your brand.