Posts Tagged ‘music licensing’

Money250px Are Jingles Worth the Money?Last week Tristan Clopet wrote an excellent piece about audio branding on the Ad Age blog. The main question in the article was whether jingles or music licensing, aka borrowing a pre-written pop song, was better for a brand.

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After watching this I get the feeling that in order to create a brewery your first name must be John?!

Nonetheless, a great track featured in this spot from Smithwick’s. In case you’re wondering the track is Learnt My Lesson Well by Kaiser Chiefs.

Okay, it’s Friday and you want a beer to enjoy on your patio, but you know nothing beats a frosty one straight from the tap. The folks at Tap King seem to have figured it out.

Check out their first spot featuring Lionel Richie.

Enjoy the weekend!

Yesterday marked a special day for our friends in United States as they celebrated their independance. Many marketers put a lot into the day and are quite successful. One unexpected champion this year is Clear Channel. If you don’t know, Clear Channel is a media company that owns thousands of billboards throughout the US. According to sources this campaign was put together on a whim in a insanly quick turnaround. It’s amazing how fast we can move to get a message out.

On the music front, this version of The Star Spangled Banner is just wonderful. It shows the true beauty of this song.

The sports brand is at it again with this spot featuring Roger Federer.

In the commercial you’ll also hear part of Mozart’s requium, a fitting piece for the fly I might add.


Tick Toc, here comes a commercial for a watch. A nifty little spot featuring some cool visuals of the guts of, I assume, an OMEGA watch.

Check out the sticky song of the week and come back next week for more.

With all the super hero action on the silver screens this summer it’s no surprise that brands would jump on the bandwagon. This sticky song of the week shows a new side of the Mr. Clean story. I wonder what his kryptonite is?

A couple of days ago Whitney Museum launched it’s new visual identity. With it, the creatives also made a short video to show off the new look.

The music is quite fitting with the new visuals. It’s a great example of congruency, which is important when making an audio brand. Although we don’t know if the music will be carried forward into anything other than this video we hope it does as it will only strengthen the brand.

Have a look at the video below and if you want to see the full visual design go here.

Leave it to Apple to make a commercial about music. Neat soundtrack too!

Beauty in motion is the theme for this commercial. Boy, do they ever get the point across with the big metal puppets. Add a little classy music from Kristina Train and we’ve got a Sticky Song for the week.

Enjoy your weekend.


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