The last few weeks have been jam packed with news in the audio branding industry. I thought I’d take a minute to put them all in one place for you. So, here goes.
“The Great Happyfication” – Coca-Cola Uses Branded Media to Get You to Sing Its Tune
Released just a few days ago Coca-Cola is expanding it’s reach into the entertainment creation business. A six and a half minute video has been commissioned to celebrate the 125th birthday of the brand. The most interesting part of the video is the use of sound. Coca-Cola in this video has created a musical based on its signature audio logo. Here’s a link to “The Great Happyfication” video.
Audio Branding Academy Announces Speakers for 2011 Audio Branding Congress
On November 17th the Audio Branding Academy will host it’s annual congress in New York City. Just announced this week is the speakers for the congress. The names on the list are truly all-stars in the audio branding world. Here is a link to the congress page where you can find more information about the exciting presentations.
Nokia Launches A Contest To Find Its New Tune
Recognized by millions the Nokia tune is due for a face lift. Announced in early September Nokia will be providing a $10,000 prize to the winner of a global contest to find the next Nokia audio signature. The judges of the contest will be fans and a panel of experts. The contest is sure to raise awareness for the brand and is sure to help out one musician in a major way.