An Audio Branding Blog By TreBrand

Every week we’ll post the best in audio branding.

JYSK is a Danish company who traditionally sold beds and bedding accessories. Back in the 1990s they introduced an audio logo that was loosely based on a traditional song sung by Danish people. The sonic tagline used in this commercial doesn’t have international meaning but it is easily recognized by anyone and is a great source of pride for the company. As we’ve always believed music is an international language and this is a great example.

Enjoy the weekend!

It’s less than week from the Superbowl – the mother of all advertising days. Has your company already launched a teaser?

The Superbowl is a great time to advertise if you do it correctly. Many brands this year seem to be ratcheting up the excitement a little early. I think this is a great idea.

Why?

Well, as a marketer you know it takes 6-8 impressions for an advertisement or brand name to stick. That’s probably why you’ve seen that darn commercial for your local bank so many times. If your brand can take advantage of free media, YouTube, to create excitement before the main event your viewers are more likely to remember the main ad.

Think like a movie marketer. One day only. No second chances and $1 million on the line.

As usual I’m more exceited about the commercials than the game. Here’s a few of the teasers I’ve seen so far.

PS I love the use of audio in this one. What a throw back!

Have you seen any others? Let me know.