The Problem with Viral
With the recent success of the Kony 2012 video you might be wondering how your brand can go ‘viral’.
The problem with trying to go viral is that it usually doesn’t work when you try. In the case of Kony 2012 it was a well scripted story and it centered on an idea that most of us care about – the safety of children. However, this is problem number 1 with most ‘viral’ videos we generally don’t care about brands but we do care about the stories they tell.
Our challenge as marketers is to find something people care about and then create a story that is memorable.
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