Oct 11

10 Famous Sound Logos

A sound logo is the most recognizable part of an effective audio brand. It is useful for any company that wishes to be heard apart from all of the clutter.

An audio logo is a sound bite that is about five seconds long. It is usually played with a visual logo accompanying. Most likely you will here it at the beginning or the end of a commercial advertisement. But, it also has many other uses. Just like its visual partner it can be used as a glue for the brand. It will help unify any sonic property that a brand owns.

Today I’m going to show you what I think is the top 10 audio logos. Enjoy!


Intel inside has been one of the most successful brand building exercises. Having an audio logo just makes it that much sweeter.


The iconic three note chime is synonymous with this media company. Learn about the history of the NBC chimes.


I’m lovin’ this audio logo.

20th Century Fox

Although this one brakes the mold of a traditional audio logo it is highly associated with the company.


Nothing is more powerful than a roar…except maybe a crying baby.


Sadly this brand has met some tough competition as of late. The yodle will forever be stuck in my head.


Nokia recently crowd sourced a new audio logo, but the classic sound will no doubt be remembered.


It’s a strong reason why life is good.


No movie is complete without it.

Mercedes Benz

It’s like heaven from the skies. Luxury at its best.

If you want to hear my favorite audio logo you’ll have to take a look at last week’s sticky song.

headphonesSM1 10 Famous Sound Logos
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 10 Famous Sound Logos

About Jordan Stevens | Audio Brand Consultant at TreBrand

Almost born with a guitar in his hands Jordan Stevens has been instrumental in inspiring brands to stand out and be heard. His music has been performed internationally and on the silver screen including a premiere at the Museum of Modern Art in New York and the Toronto International Film Festival.


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