Jan 13

What is an Audio Logo

Over the next few months we’ll be discussing some of the terms and definitions that go into creating an audio brand. Our hope is that you’ll become a little more educated about audio branding and at the same time we hope to dispel any myths that may be lurking around.

For the first part in the series lets talk about a word that gets thrown around quit frequently, mnemonic.

A mnemonic is tough to pronounced (neh-mah-nick) and even harder to spell. The job of a mnemonic device is to assist in memorizing something. Most of these devices are auditory in nature like acronyms and catchy phrases, however, visual and kinesthetic mnemonics are possible. In some cases like your email chime these devices can train you like a dog.

In audio branding we tend to use audio logos as a mnemonic device. They are short, snappy and typically tied to a visual logo. The other advantage to using an audio logos is that they can be used throughout the brand such as on an on-hold system.

Mnemonic devices are a useful trick in the advertiser’s bag. Give it a try next time you need to remember something.

headphonesSM1 What is an Audio Logo
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 What is an Audio Logo

About Jordan Stevens | Audio Brand Consultant at TreBrand

Almost born with a guitar in his hands Jordan Stevens has been instrumental in inspiring brands to stand out and be heard. His music has been performed internationally and on the silver screen including a premiere at the Museum of Modern Art in New York and the Toronto International Film Festival.


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