With all the super hero action on the silver screens this summer it’s no surprise that brands would jump on the bandwagon. This sticky song of the week shows a new side of the Mr. Clean story. I wonder what his kryptonite is?
Posts Tagged ‘audio branding’
A couple of days ago Whitney Museum launched it’s new visual identity. With it, the creatives also made a short video to show off the new look.
The music is quite fitting with the new visuals. It’s a great example of congruency, which is important when making an audio brand. Although we don’t know if the music will be carried forward into anything other than this video we hope it does as it will only strengthen the brand.
Have a look at the video below and if you want to see the full visual design go here.
At TreBrand we consider listening to be one of our core competencies. Over the last two years we’ve spent a lot of time listening to our clients and potential clients to find out what you want. One thing that has stood out for us is making it easier to purchase music from us legally. Granted copyright law is one tricky bugger, but I tink we’re moving one step closer to making it easier for you to buy and use custom created music.
TreBrand has moved to a royalty free model and is no longer a SOCAN, or any other PRO (performing rights organization), member. What this means for you is that there are less strings attached to where you can use our music. You’ll also benifit in some cases from not having to pay after-the-fact royalties. This second point is quite important to us as we feel you should only have to pay for our music once.
The goal with this new setup is to help make it easier for you to use our products and services. If you have any questions please contact TreBrand.
Thanks to everyone who has helped us get to where we are today. Without making this post too long we’d like to thank the following people and businesses for their help along the way:
Andrew Schiestel and tbk Creative for trusting us to help your client
Lesli Scott from Lesli Ink for creating our brand
MJ Idzerda for your creative photography
Screen Composers Guild of Canada for providing great resources and education to composers
Susan Regier for your awesome mentoring services
Tom Third for your guidence and introductions
Why not give us a birthday present by making some noise with us. Start the conversation here.
We’ve got an exciting webinar planned for you on June 11th. Below are the details, but hurry since space is limited.
In this webinar you’ll discover how you can use intergrated marketing techniques to grow your business and develop stronger customers relationships.
The webinar will cover such topics as:
• Mobile Marketing
• ROI Tracking
• Advanced Campaign and Marketing Strategies
We’ll delve into actual, on the ground, examples of companies using modern marketing techniques to advance their business and how you can use these insights to help your business prosper.
This webinar will be presented by Jordan Stevens, the Chief Noisemaker and Audio Brand Consultant at TreBrand and special guest Mark Drewe from Mosaic Mind Pictures.
Jordan is an award winning composer who specializes in helping business owners, marketing executives and advertising agencies use music and sound in a way that cultivates business growth.
Mark Drewe has been involved in the creative arts for over a decade. After graduating from Western University’s Film Studies Program, he formed the company Mosaic Mind Pictures Incorporated. His business provides creative and corporate services for clients, with a focus on putting together compelling projects that have lasting impact with viewers. He has worked with government organizations, budding entrepreneurs, multi-national corporations, sports franchises, and many others, giving him a wide variety of experience. Mark has focused his efforts on building advertising pieces in a variety of formats, and has worked extensively in mobile and web delivery methods.
Join us on June 11th for this exclusive webinar by registering here. Seating is limited and is first come, first served. Sign up today!
It’s no secret, mobile phones and devices are a large part of daily lives. The way consumers use them will have an impact on how you do business, now and in the future. Understanding this usage will help you develop a concrete plan to gain new customers and retain loyal buyers.
As a marketer, it’s your job to allow as many people as possible to learn about your products and services. Granted, segmentation will play a key role in who you target, but you shouldn’t make it hard for certain people to understand the value of what you are trying to sell.
This post is part of our series on audio branding knowledge.
Emotion is one of the things that music can most effectively manage. When you hear happy sounding music you instantly change your mood. Of course this has many health benifits, but as a merketer this ability can have an impact on your bottom line too.
A couple of weeks ago I was featured on The Price of Business with Kevin Price to talk about audio branding. The interview was aired on Business 1110 AM KTEK, part of the Bloomberg Radio network, out of Houston, Texas.
I’m aware that many of you missed the interview, so have a listen to the audio below.